utility maximization
Definition
Economics concept that, when making a purchase decision, a consumer attempts to get the greatest value possible from expenditure of least amount of money. His or her objective is to maximize the total value derived from the available money.
Mentioned in these definitions
Popular 'Advertising, Marketing, & Sales' Terms
utility maximization in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/utility-maximization.html
