valence

  

Definition

Negative or positive psychological value assigned by a person to another person, event, goal, job, object, outcome, etc., based on its attractiveness to him or her.

Use valence in a sentence

  • I've read your presentation material and it seems to have a negative valence to the message you are conveying.

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  • The human mind is complex and underlying psychological principles determine how we think and feel about people as we can project valence on to them in our minds.

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  • When deciding whether a new project will be profitable for your business you must judge it on its future valence.

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