value added reseller (VAR)
Definition
Retailer who assembles, augments, modifies, and repackages a good and/or service to suit the individual buyers' needs. Computer industry VARs who add custom hardware and software applications, support services, maintenance contracts, training, etc., are better known as system integrators. Also called value added retailer.
value added reseller (VAR) is in the Advertising, Marketing, & Sales subject.
value added reseller (VAR) appears in the definitions of the following terms: original equipment manufacturer (OEM), trade show, system integrator and value added retailer (VAR)
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