value added reseller (VAR)

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Retailer who assembles, augments, modifies, and repackages a good and/or service to suit the individual buyers' needs. Computer industry VARs who add custom hardware and software applications, support services, maintenance contracts, training, etc., are better known as system integrators. Also called value added retailer.

Use 'value added reseller (VAR)' in a Sentence

The value added reseller act was optimal because the retailer was able to specifically ensure the products perfect function for its intended recipients.
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The product was sold to a value added reseller who would add a thing or two to make the product more appealing to customers.
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As a value added reseller, Mike's Computer World is able to offer individualized products to best meet their customer's needs.
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