value proposition

  

Definition


Use value proposition in a sentence

  • Before the company would buy the product, they would look into the value proposition of the product to determine it value.

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  • When two companies are trying to close a deal they will break down the value proposition to decide if it is worthwhile.

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  • People may claim to know what something is worth so they could offer you a specific deal called a value proposition.

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Notable Quotes

  • What is your value proposition?
    "This is the single most important question. If you can't explain--in three jargon-free sentences or less--why customers need your product, you do not have a value proposition. Without a need, there is no incentive for customers to pay. And without sales, you have no business. Period."
    - Brett Nelson

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