Use 'value proposition' in a Sentence

Before the company would buy the product, they would look into the value proposition of the product to determine it value.
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When two companies are trying to close a deal they will break down the value proposition to decide if it is worthwhile.
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People may claim to know what something is worth so they could offer you a specific deal called a value proposition.
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Notable Quotable

What is your value proposition?
"This is the single most important question. If you can't explain--in three jargon-free sentences or less--why customers need your product, you do not have a value proposition. Without a need, there is no incentive for customers to pay. And without sales, you have no business. Period."
- Brett Nelson

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