values

  

Definitions (2)

1. Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable. Values have major influence on a person's behavior and attitude and serve as broad guidelines in all situations. Some common business values are fairness, innovation and community involvement.
2. The monetary worth of something in areas such as accounting, economics, marketing or mathematics. See also value.

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