vertical market

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Situation where the market for a good or service is confined to a segment constituting relatively few prospective customers (is narrow) but within which most of the customers need the item (is deep).

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If you find yourself facing a vertical market you will need to figure out a way to adapt to maximize your profits.
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The vertical market we learned about was a really cool thing to study and we really wanted to see one in action.
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You need to understand how your product fits in the vertical market and then advertise it correctly to the customers.
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