vertical market

Popular Terms
Situation where the market for a good or service is confined to a segment constituting relatively few prospective customers (is narrow) but within which most of the customers need the item (is deep).

Use 'vertical market' in a Sentence

If you find yourself facing a vertical market you will need to figure out a way to adapt to maximize your profits.
17 people found this helpful
The vertical market we learned about was a really cool thing to study and we really wanted to see one in action.
15 people found this helpful
You need to understand how your product fits in the vertical market and then advertise it correctly to the customers.
14 people found this helpful

Email Print Embed

Mentioned in These Terms