viral marketing

  

Definition

Explosive growth in sales, or spread of product information through customer contact (referrals). The term was coined by the US venture capital firm Draper, Fisher, Jurveston.

Business Tips

One Way of Increasing Market Share

Get mind share, and market share will follow. This is especially true online, where successful marketing (whether guerilla marketing, viral marketing, or traditional marketing) can build a substantial ... Read more

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