vision statement

Popular Terms
An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action. See also mission statement.

Use 'vision statement' in a Sentence

The company created the vision statement to provide their employees with a clear direction and gave their employees a mission to complete within the next 6 months.
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At the annual meeting, the embattled employees found themselves feeling hopeful about the future after hearing the new CEO's bold and inspiring vision statement.
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Bill and Melinda Gates, well known for their philanthropic giving, have issued a vision statement that they would like to see child mortality in developing nations cut by 50% in the next five years.
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