vision statement



An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action. See also mission statement.

Use vision statement in a sentence

  • The company created the vision statement to provide their employees with a clear direction and gave their employees a mission to complete within the next 6 months.

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  • At the annual meeting, the embattled employees found themselves feeling hopeful about the future after hearing the new CEO's bold and inspiring vision statement.

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  • Bill and Melinda Gates, well known for their philanthropic giving, have issued a vision statement that they would like to see child mortality in developing nations cut by 50% in the next five years.

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