visual merchandising

Definition

The use and manipulation of attractive sales displays and retail floor plans to engage customers and boost sales activity. In visual merchandising, the products being sold are typically displayed in such as way as to attract consumers from the intended market by drawing attention to the product's best features and benefits.

Use this term in a sentence

  • You should try to make sure everything in your store looks great so that the visual merchandising will help your products sell.

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  • I really liked visual merchandising because it gave me a chance to show off my art skills and stiff like that.

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  • The visual merchandising by the toy company was worth noting as their strategic displays were generating new levels of demand.

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