voice of the customer

Popular Terms
Collective insight into customer needs, wants, perceptions, and preferences gained through direct and indirect questioning. These discoveries are translated into meaningful objectives that help in closing the gap between customer expectations and the firm's offerings.

Use 'voice of the customer' in a Sentence

The voice of the customer was heard loud and clear by the marketing research team who investigated the motives of the customers.
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The process team new that without voice of the customer they would never be able to fix the root cause of the issues need to be fixed.
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After the end of every online transaction, the emerging company took a survey of customer satisfaction to ensure that the voice of the customer was front and center in the growth of their vision.
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