voice of the customer definition

voice of the customer

Collective insight into customer needs, wants, perceptions, and preferences gained through direct and indirect questioning. These discoveries are translated into meaningful objectives that help in closing the gap between customer expectations and the firm's offerings.

voice of the customer is in the Customer Relations & Services subject.

This content can be found on the following page:

http://www.businessdictionary.com/definition/voice-of-the-customer.html