web personalization
Definition
Tailoring the presentation of a website's content to match a specific user's instructions or preferences. This custom tailoring is accomplished either by the user choosing from a menu of available alternatives or by tracking his or her behavior (such as which pages are accessed and how often) on the site.
web personalization is in the Advertising, Marketing, & Sales and Internet & World Wide Web subjects.
This content can be found on the following page:
http://www.businessdictionary.com/definition/web-personalization.html
email to a friend
print this definition
cite this definition
link to this page







