word of mouth communication

Definition

A type of referral communication from person to person that tends to rely heavily upon the credibility of the source of that information or referral to the product, service, or company being referred.



http://www.businessdictionary.com/definition/word-of-mouth-communication.html

Popular 'Data Management, Communications, & Networks' Terms

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z