word of mouth marketing

  

Definition

Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal communication.

Use this term in a sentence

  • A lot of pyramid schemes nowadays get the youth's attention and pretty much use word of mouth marketing as a cheap way for them to get their name and product known.

    9 people found this helpful    
  • Our best mode f marketing was word of mouth marketing because people always spread the word about good things and we had a lot of them.

    3 people found this helpful    
  • My friend Tom just told me about this great new restaurant on the South Side - I'm not usually swayed by word of mouth marketing like this, but he was just so happy with his meal I'm thinking of trying it out

    11 people found this helpful    
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