word of mouth marketing |
Definition
Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal communication.
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word of mouth marketing is in the Advertising, Marketing, & Sales subject.
word of mouth marketing appears in the definitions of the following terms: word of mouth advertising and buzz marketing
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