Advertising, Marketing, & Sales Terms and Definitions


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24 x 7
360 degree branding
40 40 20 rule
7 x 24
abbrochment
above the line
absolute sale
accessibility
account
account executive
account manager
account type
ACORN
acquisition cost
across the board
action device
active
active customers
activities, interests, opinions (AIO)
activity quota
activity report
actual product
ad banner
ad clicks
ad pages sold
ad request
ad server
ad space
ad view
adaptive control method
adaptive selling
add-on sale
additional mark-on
adequate sample
administered price
adopter categories
adoption process
advance commitment
advance purchase rate
advergame
advertise
advertisement (ad)
advertisement copy
advertiser
advertising
advertising agency
advertising allowance
advertising appeal
advertising appropriation
advertising appropriation methods
advertising awareness
advertising brief
advertising campaign
advertising channel
advertising copy
advertising coverage
advertising efficiency
advertising elasticity of demand
advertising frequency
advertising material
advertising media
advertising medium
advertising message
advertising networks
advertising objective
advertising offer
advertising page exposure
advertising plan
advertising research
advertising strategy
advertising theme
advertising to sales ratio
advertising weight
advertorial
advocacy advertising
affidavit of performance
affiliate marketing
affiliate program
affinity group
affinity marketing
affirmative disclosure
affordable method
after-marketing
aftermarket
afternoon drive
agate
agate line
age and life cycle
age-grade distribution
agency commission
agency markup
agency of record
AIDA selling system
aided recall
air date
airplay
airtime
all the traffic will bear
alternative media
ambiance
ambush marketing
American Association of Advertising Agencies (AAAA)
American customer satisfaction index
American Marketing Association (AMA)
amortization schedule
announcement
area of dominant influence (ADI)
asset-led
asset-led marketing
assistant
Association of National Advertisers (ANA)
at a discount
atmospherics
attitude survey
attitudinal data
attribute
attribution theory
audience
audience composition
audience profile
authorized price list
automatic merchandising
autoship
available market
average frequency
awareness
B channel
baby boomers
back door selling
back end
backgrounder data
bait and switch advertising
bait and switch pricing
balanced design
bale
banner
banner exchange
barometric price leadership
based-on pricing
Bass diffusion model
battle of the brands
behavior segmentation
behavioral data
behavioral segmentation
bells and whistles
below the line
below the market
benefit
benefit segmentation
bidding war
big-box store
bill of goods
billboard
bingo card
black box model
blanket advertising contract
blind ad
block
body copy
boiler room
bonus scheme
book club
book of business
bookend
boomerang method
bottom-up forecasting
bottom-up pricing
boutique
brand
brand association
brand awareness
brand building
brand development
brand development index (BDI)
brand equity
brand essence
brand extension
brand family
brand harvesting
brand identity
brand image
brand insistence
brand leader
brand licensing
brand loyalty
brand loyalty management
brand management
brand manager
brand mark
brand name
brand personality
brand piracy
brand portfolio
brand potential index (BPI)
brand preference
brand promise
brand recall
brand recognition
brand strategy
brand stretching
brand values
branding
breakeven formula
British Broadcasting Corporation (BBC)
brown goods
bundle
bundled pricing
bundling
buried position
business credit
business reply mail (BRM)
business-to-business advertising
business-to-business agency (B2B agency)
business-to-business marketing (B2B marketing)
business-to-consumer strategy (B2C strategy)
button ad
buy side
buyer readiness stages
buyer's remorse
buying behavior
buying by description
buying by inspection
buying by sample
buying by specification
buying cycle
buying direct
buying distribution
buying in
buying market share
buying pattern
buying structure
buzz marketing
call out
call report
call system
call to action
campaign
canned presentation
cannibalism
captive audience
captive customer
captive market
captive pricing
captive product
card deck
card rate
carryover effects
case
case card
cash acknowledgment
cashier
catalog
catalog marketing
catalog price
category development index (CDI)
category management
cause related marketing
caveat emptor
caveat venditor
celebrity advertising
celebrity endorsement
celebrity testimonial
chain store sales
channel
channel conflict
channel length
channel management
channel marketing
channel-based pricing
charge
cheap
chief marketing officer (CMO)
classification of buyers
classified advertisement
classified-display advertisement
clearance sale
clickstream
client publics
close
close market
closed promotion
closed question
closeout
closeout liquidator
closing
closing date
closing price
closing question
co-branding
co-marketing
co-op mailing
code 39
cognitive dissonance
cold calling
cold canvassing
cold market
collaborative commerce (C-Commerce)
collaborative filtering
collaborative planning, forecasting, and replenishment (CPFR)
column centimeter
combination branding
combination store
commercial
commercial break
commercial item
commercial load
commercial off the shelf (COTS)
commercial protection
commercial risk
commercial wearout
commoditization
communication channel
communications objectives
communications planning
communications production services
comparison advertising
comparison shopper
comparison shopping
compensation plan
compensation structure
competency convergence
competition
competition-based pricing
competitive
competitive advantage
competitive advertising
competitive equilibrium
competitive niche
competitive parity method
competitive position
competitive price
competitive product
competitive space
competitive strategy
competitive structure
competitor
complementary demand
complementary good
complementary product
complementary products pricing
complementary services
concentrated industry
concentrated marketing
concentration ratio
concentration strategy
concept
concept optimization
concept selling
concept statement
concept test
concession
conjoint analysis
consignment
consultative selling
consumer
consumer analysis
consumer buying behavior
consumer credit
consumer decision making
consumer durables
consumer goods
consumer goods marketing
consumer markets
consumer non-durables
consumer orientation
consumer pack
consumer product
consumer profiling
consumer promotion
consumer research
consumer sale
consumer services marketing
consumer surplus
consumer to business (C2B)
consumer to consumer (C2C)
contact manager
content analysis
content sponsorship
contest
contingency payment
contingent valuation
continuity plan
continuity program
continuous advertising
continuous replenishment program (CRP)
contribution analysis
contribution margin
contribution margin ratio
contribution pricing
convenience goods
convenience store
conversion rate
cooling-off period
cooperative advertising
cooperative marketing
copy
copy research
copywriter
core benefit proposition
core product
corporate advertising
corporate branding
corporate identity
corporate image
corporate kit
corporate logo
corporate sponsorship
corporate umbrella
corrective advertising
cost efficiency
cost of sales
cost per action (CPA)
cost per click (CPC)
cost per inquiry (CPI)
cost per lead
cost per point
cost per thousand (CPM)
cost-based pricing
count
coupon
cover position
cpm
creaming
creative strategy
credit
cross subsidization
cross-branding
cross-channel marketing
cross-merchandising
cross-promotion
cross-selling
crown jewels
cultural marketing
Cume
cumulative audience (Cume)
custom marketing
customer
customer base
customer concept
customer driven
customer expectations
customer focused performance
customer intimacy
customer mix
customer needs
customer perception
customer profile
customer relationship management (CRM)
customer requirements
customer satisfaction
customer satisfier
customer service
customer support
customer survey
customer value
customer value added (CVA)
customer value added ratio
customer value proposition
customer-centric
cutoff date
cutoff point
cutthroat competition
database marketing
daypart
dealer incentive
dealer locater
decay factor
deceptive advertising
deceptive packaging
decline stage
declining market
deep assortment
deep discount
defensive advertising
deferred billing
delivery notice
demand
demand analysis
demand curve
demand density
demand factor
demand side management
demand-backward pricing
demand-based pricing
demand-oriented pricing
demarketing
demo
demographic environment
demographic equation
demographic segmentation
demographics
demonstrate
demonstration
department store
deposit
depth interview
descriptive literature
descriptive name
design theme
designated market area
destination retailer
destination store
development stage
diagonal expansion
dialing and smiling
dialing for dollars
differential advantage
differential pricing
differential rate
differentiated marketing
differentiation
differentiation strategy
differentiators
diffusion of innovation
digital coupon
digital goods and services
digital marketing
digital storefront
DINKS
direct accounts
direct channel
direct competition
direct inward dialing (DID)
direct mail
direct mail advertising
direct marketing
Direct Marketing Association (DMA)
direct marketing channel
direct response advertising
direct selling
directory advertising
discount rate
discount schedule
discrete choice analysis
discretionary buying power
discretionary income
discriminatory pricing
display advertisement
disposables
dissemination
distress price
distress sale
distressed goods
distribution
distribution channel
distribution expense
distributor
diversion
dog and pony show
door opener
double truck
downward stretching
drip marketing
drive time
drop-dead day
drug store
dual pricing
duplicable selling system
duplicated audience
early adopters
early majority
eat your own dog food
eating someone's lunch
effective demand
effective frequency
effective reach
electronic marketplace
elevator pitch
emotional appeal
emotional capital
empty nesters
end user
enhancement
equilibrium price
escalation
ethnic marketing
European Article Numbering (EAN) code
event marketing
evergreen story
every day low prices
evoked set
ex
exclusive agency agreement
exclusive agreement
exclusive assortment
exclusive dealership agreement
exclusive license
expectancy value model
expected product
exposition
exposure
extension pricing
external audiences
external customer
face to face selling
Facebook
fact sheet
fair and reasonable price
fair competition
family
family brand
family house
family packaging
fashion goods
fast moving consumer goods (FMCG)
feature
features, advantages, benefits selling (FABS)
field force
fighting brand
final consumer
first to market
five C's of marketing
fixed price
flagship brand
flanker brand
flanking
flat
flea market
flexible pricing
flight
flighting
flush
focus group
follow up
follow-the-leader pricing
foot in the door
foot traffic
form utility
formal advertising
formula selling
four P's of marketing
four R's of marketing
franchise position
fraudulent claim
free examination period
free look period
free merchandise
free standing store
frequency cap
frequency marketing
fringe time
front office
full and open competition
full line forcing
full position
full service retail store
game
general advertising
general publics
generic appeal
generic brand
generic competition
generic name
generic need
generic product
generic strategies
geographic segmentation
global marketing
glut
good
goods on approval
goods on consignment
Google AdWords
graduated commission
gray goods
gray market
green advertising
green marketing
green Monday
gross
gross rating point (GRP)
growth stage
guaranteed sale
guerilla marketing
H-1B visa
habit buying
hard market
hard selling
hardware
harmonized sales tax (HST)
harvesting strategy
heavy users
help wanted advertising
hidden price increase
hierarchy of effects
high pressure selling
high price strategy
hire-purchase
hit
hit rate
holding power
holdover audience
holistic marketing
home market
homogeneous goods
hook
horizontal marketing
horizontal price restraint
household
household penetration (HHPEN)
household size
housemark
hypermarket
identity
image
image advertising
image attributes
image pricing
imperfect competition
impressions
impulse buying
impulse goods
in-store marketing
in-store promotion
incentive marketing
incentive scheme
incentivized traffic
incite
income elasticity
incremental cost pricing
incremental marketing
incremental sales
independent auditor
independent demand
independent representative
independent store
indirect competition
individual branding
industry analysis
influencers
infomercial
informational advertising
innovators
inpack premium
inquiry
insertion order
inside sales
installment buying
institutional advertising
institutional market
institutional promotion
integrated marketing
integrated marketing communications (IMC)
integrated pricing
intensive distribution
Interactive Advertising Bureau (IAB)
interactive marketing
interchannel competition
interindustry competition
intermediated market
intermittent demand
internal audience
internal customer
internal marketing
international acclaim
International Council of Shopping Centers (ICSC)
international sale
internet marketing
internet strategy
intertype competition
intratype competition
introduction stage
inventory loading
invitation to treat
island display
island position
jingle
joint demand
junk fax
keyed advertisement
keystone markup
kiosk
laggards
late majority
latent demand
latent market
Law of 29
layaway plan
lead generation
lead management
lead users
leader pricing
leading question
leave behind
level of involvement
level selling
life cycle
life cycle of a product
lifestyle
lifetime value
lifetime value of a customer
line extension
line marketing
line of credit
line stretching
lineage
linear market
list broker
list price
load
local market
local rate
localization
logical appeal
logo
loss leader
loss leader pricing
lot
low ball technique
low cost strategy
low price strategy
loyalty
loyalty discount
macro marketing
Madison Avenue
mail order
mail order company
mail shot
mainstream
maintenance marketing
maintenance strategy
make-good
mall intercept
MAN
manufacturer branding
manufacturer's agent
mapping
margin
marginal pricing
marginal propensity to consume
mark down
market
market acceptance
market attrition
market audit
market concentration
market condition
market conduct
market connection
market controlled price environment
market coordination
market coverage
market coverage strategy
market demand
market density
market development
market differentiation
market disruption
market diversification
market dynamics
market ecology
market efficiency
market environment
market equilibrium
market factor

market failure
market forces
market forecast
market fragmentation
market growth
market growth rate
market index
market inefficiency
market information system
market intelligence
market intelligence system
market leader
market mechanisms
market niche
market of one
market opportunity
market opportunity analysis
market opportunity evaluation
market orientation
market penetration
market penetration pricing
market position
market positioning
market potential
market power
market price
market profile
market reach
market recognition
market research
market saturation
market segment
market segmentation
market share
market signal
market skimming pricing
market spoiler
market standing
market test
market value
market-based price
market-based pricing
market-led marketing
marketability
marketable
marketed claims
marketer
marketing
marketing advantage
marketing budget
marketing campaign
marketing communications
marketing concept
marketing controls
marketing cost
marketing defect
marketing environment
marketing ethics
marketing fraud
marketing function
marketing information
marketing information management
marketing intangibles
marketing intelligence
marketing intermediary
marketing management
marketing manager
marketing mix
marketing myopia
marketing objectives
marketing plan
marketing principles
marketing research
marketing research process
marketing research system
marketing sample
marketing strategy
marketing tactics
marketing theme
marketing tools
marketplace
marketspace
markup
markup pricing
mass communications
mass customization
mass market
mass marketing
mass media
mass merchandise
mass merchandiser
master brand
master distributorship
master franchise
mature market
maturity stage
Mazur plan
media
media advisory
media broker
media buy
media buyer
media channel
media kit
media mix
media pack
media plan
media planning
media rate
media relations
media research
media schedule
media strategy
media vehicle
media weight
mega marketing
merchandise
merchandisers
merchandising
merchandising allowance
merchandising service
merchant
merchant account provider
merchantable
mere exposure effect
message
micromarketing
middle-of-the-road
middleman
Milline rate
minimum order
momentum
money back guarantee
monopolistic competition
MOTO discount rate
moving average price (MAP)
multi channel marketing
multi-brand strategy
multi-segment marketing
multichannel marketing
multiple pricing
multiples approach
mystery shopper
narrow and deep
narrow market
national brand
need
need profiling
need satisfaction approach
need satisfaction selling
negative demand
net price
net sales
network marketing
new media
new product development
niche marketing
niche strategy
Nielsen ratings
non-commercial advertising
non-price competition
non-profit marketing
nonbranded goods
nonprice vertical restraint
objectives and task method
oblique drawing
odd even pricing
off peak
off season
offer
offloading
on pack premium
one-to-one marketing
online advertising
onsite sales method
open account
open rate
opinion formers
opinion leaders
opinion poll
opt in
opt out
optional product pricing
orbit
order card
order generation costs
order getter
order processing
order taker
organic sales
original order
outdoor advertising
over the counter (OTC)
overnight (O/N)
oversell
overtrading
packaged good
packaging
pageview
parasitic advertising
parity pricing
particulars of sale
party selling
pawn shop
pay down
pay per lead
pay per sale
pay per view (PPV) television
payment threshold
peak
peak demand
peak period
peak season
penetration pricing
perceived quality
perceived risk
perceived value
perceived value pricing
percentage of sales method
perceptual mapping
perfect competition
permission marketing
personal selling
personalization
persuasive advertising
piece goods
piggyback commercial
piggyback marketing
piggyback promotion
pilot
pioneer advertising
place
place marketing
place utility
planogram
planogramming
planography
point of purchase (POP)
point of sale (POS)
point of sale display
point of sale method
point of sale terminal
popup ad
portfolio analysis
position statement
positioning
positioning statement
postage stamp pricing
potential market
pre-tax return on net worth
predatory pricing
preempt spot
preemptive pricing
preferred position
preferred position rate
premium
premium offer
premium pricing
preprint advertising
press
press kit
press release
prestige pricing
price
price competition
price conscious
price effect
price leader
price maintenance
price penetration
price premium
price promotion
price sensitive market
price setting
price skimming
price stickiness
price structure
price tactic
price threshold
price transparency
price war
pricing
pricing objective
pricing plateau
pricing strategy
primary advertising
primary audience
primary demand advertising
primary market
prime time
principal
private label
private label rights
problem-solution approach
product
product adaptation
product adoption process
product approach
product benefit
product benefits advertising
product bundle pricing
product class
product comparison advertising
product competitors
product data management (PDM)
product definition
product description
product development
product endorsement
product extension
product family
product family advertising
product group
product image
product involvement
product knowledge
product launch
product life cycle
product line
product line pricing
product management
product marketing
product mix
product organization
product placement
product platform
product policy
product portfolio
product positioning
product promotion
product range
product research
product sample
product strategy
product type
product width
product-market growth matrix
profile
profiling
Profit Impact Of Marketing Strategy (PIMS)
profit pricing
program length commercial
promo
promotion
promotion mix
promotional advertising
promotional campaign
promotional message
promotional plan
promotional policy
promotional pricing
promotional product
promotional strategy
proof of purchase
prospect
prospecting
protected territory
psephology
psychographics
psychological pricing
psychological segmentation
public affairs
public relations
public sale
public service announcement
publicity
publics
puffery
pull
pull date
pull promotional strategy
purchase intention
purchase with purchase
purchasing power
pure competition
push
push money
push promotional strategy
pushing policy
pyramid scheme
pyramid selling
qualified prospect
qualifying
qualitative market research
quantitative market research
quantity discount
questionnaire
quick response
quota
quote
quoted price
radio rating
rain check
range
rate card
rate of turnover
rating
rating point
rational appeal
razorblade model
reach and frequency (R/F)
readership
readership test
reasonable price
recall
recall test
receiving
recency
recency effect
recency strategy
reciprocal advertising
reciprocal trading
recognition test
recurring demand
redeem
redemption
reference price
reference pricing
referral premium
referral selling
reinforcement
relationship marketing
relationship selling
relative advantage
relative market share
release date
remarketing
reminder advertising
repeat business
repeat purchase
replacement market
repositioning
repossession
representative sample
repurposing
resale price maintenance
reserve price
residual payment
respondent
restocking fee
retail audit
retail strategy
retailer
retailing
return merchandise authorization (RMA)
return on advertising spend (ROAS)
returns
revenue cycle
revenue generation
reverse marketing
rich media ad
rifle approach
road block
rollout
royalty fee
rugby process
Run of Network
run of press (ROP)
run of press (ROP) color
run of schedule
Run of Site
salable
sale
sale or return
sale price
sale response function
sale-on-approval
sales
sales agency
sales agreement
sales analysis
sales and use tax
sales approach
sales aptitude
sales call
sales campaign
sales channel
sales channels
sales commission
sales concept
sales configuration system (SCS)
sales control
sales coverage
sales cycle
sales day book
sales director
sales discount
sales force
sales force automation (SFA)
sales force composite
sales forecast
sales history
sales kit
sales lead
sales literature
sales management
sales mix
sales objective
sales order
sales per square foot
sales pitch
sales plan
sales platform
sales potential
sales presentation
sales price
sales process
sales promotion
sales promotion material
sales quota
sales receipt
sales report
sales representative
sales resistance
sales return and allowances
sales sample
sales strategy
sales support material
sales target
sales territory
sales trend
sales unit
sales volume
sales volume variance
sales/price analysis
sales/volume analysis
salesmanship
salesperson
sample
sample account
sample survey
satisficing
saturated market
saturation
saturation point
scalping
scam
scheduling agreement
scientific marketing
scrambled merchandising
search advertising
seasonal discount
second wave
secondary audience
secondary market
secret ballot
sector
seek a market
segment marketing
segmentation
segmentation strategies
segmented pricing
SELECT
selection
selective advertising
selective demand
selective selling
self mailer
self-liquidating promotion
self-serve advertising
sell
sell off
sell side
seller
seller financing
seller's lien
selling
selling costs
selling price
selling price variance
selling process
selling terms
service bureau
service goods
service industry
service mark (SM)
service marketing
service setting
service-good mix
service-product mix
services marketing mix
services-theater framework
servicescape
settlement
seven P's
share of audience
share of voice
shelf talker
shelf velocity
shipping list
shop
shopping center
shotgun approach
shoulder period
shoulder season
showrooming
signature
simulated test market
simultaneity
single brand name
single column centimeter (SCC)
sleeper effect
sliding commission
slippage
slogan
slot
slotting allowance
slotting fee
smoothing demand
snob effect
social advertising
social marketing
social marketing concept
societal concept
societal marketing
soft goods
soft market
soft selling
Sotheby's
sound bite
source attractiveness
specialty advertising
specialty good
spending phase
spiff
split run
spokesperson
sponsor
spot
spot bid
spot price
standard advertising unit (SAU)
standard deviation
standard rate and data service
standing offer
staple goods (staples)
state trading company
status quo strategy
status symbol
stimulus-response method
stockout
store front
storyboard
straight commission plan
straight rebuy
straight salary plan
strategic marketing
street price
strong market
subliminal advertising
subliminal persuasion
substantiation
substitutability
substitutes
substitution
supermarket
supplement
supplier
supply
support service
surcharge
survey
sustainable competitive advantage
sweepstake
swipe
switching cost
systems selling
tactical pricing
target audience
target market
target market identification
target marketing
target population
target return pricing
targeting strategy
tariff
tear sheet
teaser ad
technical representative
technological substitution
telemarketers
telemarketing
terms of payment
terms of sale
territory
test market
test marketing
testimonial
testimonial advertising
theoretical framework
third party endorsement
third party endorser
third party technique
threshold effect
through the line advertising (TTL)
throwaway
tie in sale
time limit order
time order
time segment
time slot
time spent listening (TSL)
time utility
time value
tom/next (T/N)
tone
tonnage
total assets to sales ratio
total time spent listening (TTSL)
trade
trade advertising
trade allowance
trade association
trade character
trade discount
trade fair
trade in
trade in allowance
trade magazine
trade mission
trade name franchise
trade out
trade promotion
trade sales promotion
trade show
trade terms
trademark (™)
trading company
trading down
trading up
traffic
traffic builder
transaction
transaction marketing
transactional ad
transactional commerce
transactional marketing
transactional selling
transborder
transit advertising
transparent market
true value
tweens
twisting
two step flow model
tying arrangement
ultimate consumer
unascertained goods
unbundling
undercut
underwriter
undifferentiated marketing
undifferentiated products
unfair advertising
unfair competition
uniform commercial code (UCC)
uniform delivered pricing (UDP)
uniform franchise offering circular (UFOC)
unique selling proposition (USP)
unit price
unit pricing
United Nations Standard Product and Services Classification (UNSPSC)
units breakeven
Universal Product Code (UPC)
unloading
upline
upscale
upselling
use value
user
user durability testing
user friendly
utility maximization
valley period
value
value added
value added analysis
value added reseller (VAR)
value based pricing
value chain
value date
value for money (VFM)
value oriented pricing
value proposition
Values, Attitudes, and Lifestyles System (VALS-2)
variable pricing
vendee
vending machine
vendor
vendor analysis
vendor finance
vendor managed inventory (VMI)
vertical market
vertical market system (VMS)
vertical price restraint
viewable impression
viewtime
viral marketing
visual identity
visual merchandising
volume discount
volume pricing
walled garden
warehouse retailing
waste circulation
weak market
web personalization
wheel of retailing
white goods
white paper
wholesale price
wholesale price index
wholesaler
wide market
word of mouth advertising
word of mouth marketing
workable competition
working capital to sales ratio
world class
worth what paid for (WWPF)
yellow pages
zone pricing
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