Every manager should be able to answer the question, "What's your edge?" This isn't the 1950s, when all you had to do was buy a corner lot and build a small drugstore and it gradually became incredibly valuable land or you owned a skyscraper or you built a small shopping center and it became the big regional mall. The market's very competitive; there are a lot of smart, talented people, a lot of money chasing opportunity. If you don't have an edge and can't articulate it, you probably aren't going to outperform.