Getting Your Sales Message Across Effectively

If your sales message is to be seen in a positive light, it has to be delivered in a manner that your prospect finds acceptable. Telemarketing is often seen as intrusive. Direct mail may be seen as *junk mail.* On the other hand, an ad in the classified section of your newspaper is accepted readily because your prospect chooses whether or not to read it. It’s also associated with a valuable service (delivery of the news.)