Always ask for a discount. It surprises me how many people in business still don't do this. There's no downside (I've never had anyone get offended...

Customer lock-in (that is, their cost to switch to another provider) is an important concept in business. If lock-in is low you're less likely to be...

In business it often pays to sell to early adopters at a loss. The most obvious example is in technology products and services, where they are...